design that
moves
brands

Chris Morgan is a brand and web studio built around one idea: everything a brand says and shows should come from the same place. More about the studio →

Brand architecture

Naming, positioning and identity systems built to hold up as a company grows past its first idea of itself.

Marketing

Campaigns, launches and ongoing content built around a clear point of view, not a content calendar.

Web design

Sites built to carry that same idea across every screen, not just the homepage.

And more

Packaging, motion, decks — whatever the idea actually needs in order to travel.

Selected work

View all work
Fenwick Optics Brand Identity · Web Design
Halo Finance Product Design
Northbound Coffee Brand Architecture · Packaging
Ledger & Co Web Design
Marrow Studio Marketing Campaign
Petal Health Brand Identity
Vantage Systems Web Design · Marketing
Civic Forward Web Design
Greyline Brand Architecture
Solstice Labs Product Design · Web Design

By combining considered typography and a restrained colour system, Fenwick Optics carries one idea across every lens, every shelf and every screen.

Brand identity and web design

This consistency turned a first-time buyer into a repeat customer, and a repeat customer into a referral.

By simplifying a complex product into a handful of clear decisions, Halo Finance turns a stressful task into one users actually finish.

Product design

Fewer steps meant fewer drop-offs, and a support inbox that finally went quiet.

By building a naming and packaging system from the ground up, Northbound Coffee earned shelf space next to brands three times its size.

Brand architecture and packaging

A single visual language now carries the brand from bag to storefront to delivery box.

By treating every page as part of one continuous argument, Ledger & Co's site turns a skeptical visitor into a booked call.

Web design

Time on site nearly doubled once the story finally matched the product.

By anchoring every channel to a single campaign idea, Marrow Studio said one thing well instead of ten things quietly.

Marketing campaign

The result travelled further on a smaller budget than any campaign before it.

By leading with warmth instead of clinical language, Petal Health made a hard subject easier to start talking about.

Brand identity

Patients now describe the brand as the reason they finally booked an appointment.

By pairing a sharper site with a clearer campaign, Vantage Systems started conversations with buyers who'd never heard of them.

Web design and marketing

Inbound enquiries moved from a trickle to the sales team's main source of leads.

By designing around the moment someone decides to act, Civic Forward turned attention into signatures, and signatures into members.

Web design

The organisation's list grew faster in three months than in the two years before it.